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In 2020, Ohio University senior Tony Piloseno, passionate about paint, worked part-time at Sherwin-Williams. Between helping customers, he began sharing TikTok videos of the mesmerizing paint-mixing process—simple, captivating content that resonated with viewers seeking lighthearted distractions. Within six videos, his account went viral, amassing over a million views. Recognizing the opportunity, Tony pitched his videos as a marketing tool to Sherwin-Williams, but the company dismissed both his ideas and him.
His viral journey caught national attention, turning a potential setback into a launching pad. With job offers pouring in, Tony chose a different path: he built his own business. And so, Tonester Paints was born.
What makes Tonester Paints different? It’s personal. From the start, Tony knew Tonester Paints wasn’t just about selling paint—it was about creating an experience. His early, playful videos evolved into educational content, showing how to pick the perfect shade or tackle a DIY project.
Today, Tonester Paints is shipping thousands of gallons across the country and opening its first retail location in Orlando, Florida. Future plans include expanding to Europe, collaborating with designers, and crafting more custom colors.
Every color tells a story — find the one that speaks to you.
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